The agency collaborates with Zanichelli developing and communicating – through press office and digital PR activities – special activities for the publishing house. For the #Paroledasalvare project (2019), conceived to “save” over 3,000 words of the Italian vocabulary which risk to be forgotten,  an interactive installation – a big scale reproduction of the dictionary – was presented in some of the main Italian cities (Milan, Turin, Florence, Bologna, Bari, Palermo) inviting the public to choose a word to “save”, selecting it from a digital screen. The agency had also the idea to create a special collaboration with MSGM: the experimental and contemporary fashion brand “adopted” five words – from those at risk –   which became protagonists of its new collection.