During Milano Design Week 2021 Paridevitale agency coordinated the press conference of BE WATER, a big site-specific art installation realized by Toiletpaper, editorial project of Maurizio Cattelan and the photographer Pierpaolo Ferrari. The project was born from the collaboration between Toiletpaper, Milanosport, Comune di Milano and Desigual. The agency also organised the Flipped Dinner presentation event.