For STRAF Hotel & Bar, the first visionary design hotel located in the heart of Milan and designed by Vincenzo De Cotiis, the agency has organized events and carried out PR and press office activities. To celebrate the hotel’s 20th anniversary, the cultural project STRAF HUB was born from the agency’s intuition, highlighting how STRAF has always been an incubator capable of welcoming and supporting the most contemporary forms of creativity. The first chapter of the project is STRAFTellers, conceived with the aim of reinterpreting the STRAF universe through literature. The second chapter came to life in 2025 with an exhibition by photographer Lady Tarin.