With the aim of revitalizing the Terme and Colli Euganei area, Paridevitale conceived the (Re)Generation Festival: a three-day event featuring exhibitions, concerts – including live performances by Malika Ayane and Colapesce Dimartino – workshops, talks, as well as food and wineexperiences, mindfulness sessions, and yoga classes. These activities brought to life the evocative spacesof the Castello del Catajo, all with the goal of promoting the concept of well-being in its many forms. The agency curated the entire festival program, from visual identity and production to logistics and communication. The festival was a great success, achieving its goal of attracting a new audience and encouraging them to engage with the local area.