PHILIP MORRIS - Communication Strategy - Events & PR - Press Office - PHILIP MORRIS - Communication Strategy - Events & PR - Press Office -

From 2016 Paridevitale collaborates with Philip Morris developing communication projects and handling press office activities for IQOS, the smoke-free device launched by the group. The agency manages all the communication activities for the design projects promoted by the brand: from the 2017 IQOS has involved creatives and designers to design installation for the Milan Design Week as Davide Quayola and Panter&Tourron (2017), Karim Rashid (2018) and Alex Cinneck (2019). Moreover, IQOS Master Style was one of the most successful project conceived, coordinated and produced by the agency: developed in collaboration with Vogue Talents, the brand promoted a call to action for upcoming designers to design special objects for the device. Winners of the contest were: Arthur Arbesser, Daniele Carlotta and Marco Rambaldi.

PHILIP MORRIS - Communication Strategy - Events & PR - Press Office - PHILIP MORRIS - Communication Strategy - Events & PR - Press Office -