For the launch of the Italian Netflix series Summertime, a teen drama set on the beaches of Emilia Romagna, the Paridevitale agency created a digital PR activation involving one hundred profiles, among influencers, celebrities and journalists. They received a preview of the first two episodes of the series with a special Summertime kit witch included a beach lounge chair, a hat, a bag and a portable mini bar with all the ingredients inside to prepare a real piadina. On June 2021, the agency also projected the launch of Summertime 2 rebuilding on the Milano Darsena the Bagno Paradiso, the series’ iconic bathhouse. The cast and selected guests, such as the singer Ariete, discovered on little rowing boat the lively atmosphere of Navigli. The Digital activities always had a strong media hype.