Paridevitale collaborated with Netflix for the launch of the third season of Money Heist. The agency produced the launch event on a private airplane, that took off on the 3rd September from Genoa Airport. On the airplane a bunch of influencers and the actor Darko Perić, who plays Helsinki on the screen, watched the first episodes of the third season and could not spoiler anything to the series’ fans. In addition, Paridevitale agency celebrated the launch of La Casa di Carta 3 with a themed installation at Università degli Studi di Milano, where all the series’ fans and haters were gifted with love-or-hate t-shirts.