From 2016 Paridevitale collaborates with Natuzzi Italia, the brand known all over the word as a symbol of design Made in Italy, managing the communication strategy, press office, digital PR. Among its most recent and successful activities, developed for the Milan Design Week 2022, the agency was in charge of the conception, production and communication of the Germogli installation by Marcantonio, one of the week’s most published projects.
The installation has been part of the concept Second Life, through which the company reflected on the theme of sustainability and supported the ONLUS Save the Olives. Germogli highlighted the serious problem of Xylella that is afflicting the secular olive trees of Puglia. An exclusive dinner dedicated to 120 selected guests was organized to preview the concept Second Life.