In 2021 for its 40th anniversary celebrations of Masciarelli Tenute Agricole winery, the Paridevitale conceived and produced the first edition of the Masciarelli Art Project. The Belgian artist and designer Job Smeets, who is featured in the project, has created “The Harvest “, a site-specific installation for the seventeenth-century Castello di Semivicoli and designed a special wine label for the Montepulciano d’Abruzzo Riserva Villa Gemma 2015. In 2022 the artist-designer Marcantonio created the site-specific installation “Ad Naturam”, which, in the form of four hundred small golden elements, invades the suggestive Castello di Semivicoli. Marcantonio also designed a label for the limited edition of Villa Gemma Montepulciano d’Abruzzo Doc Riserva 2017.