On the occasion of the launch of Strong Characters, the limited-edition Laphroaig series created to celebrate the bold men and women who helped shape the brand’s history, the agency developed a strategic communication plan that included a PR event in Milan, press office activities, and digital PR. The event, held at LOM Dopolavoro, was carefully curated down to the smallest detail, with the goal of strengthening brand awareness and positioning Laphroaig as a key player on Milan’s social scene. The evening was attended by prominent journalists, influencers, socialites, and Key Opinion Leaders, making it a memorable celebration of Laphroaig’s bold and distinctive character.