Paridevitale started its collaboration with Heinz in 2019 curating different communication activities for the brand and managing press office and digital PR. For the launch of the limited edition Heinz Ketchup by Ed Sheeran the agency conceived an exclusive dinner for influencers and journalists: they had the opportunity to try for the first time the unique mix between the ketchup and the creativity of the starred chef Andrea Berton. Moreover to present the new Truffle Mayonnese an engaging experience was organized in Barbaresco (Langhe): journalists and influencers were involved in a truffle hunting followed by a special launch at Campamac restaurant. Heinz took also part to the big party in Piazza Affari during the Milan Design Week with an engaging and funny activity for the public.