GUFRAM, #followthecactus, Venice Biennale, 2015
GUFRAM, #followthecactus, Venice Biennale, 2015
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Meschina
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Delfino Sisto Legnani Studio
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Meschina
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Meschina
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Meschina
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Meschina
GUFRAM ON THE ROCKS, Carla Sozzani Gallery, MDW2016 ©Meschina
GUFRAM & PAUL SMITH, MDW2016
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
GUFRAM & PAUL SMITH, MDW2016 ©Antinori
MOSCHINO KISSES GUGRAM, MDW2017
MOSCHINO KISSES GUGRAM, MDW2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
MOSCHINO KISSES GUGRAM, Los Angeles, 2017
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
PLANET GUFRAM, Mediateca Santa Teresa, MDW2017 ©Meschina
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
DISCO GUFRAM, Mediateca Santa Teresa, MDW2018 ©Gareffa
GUFRAM, Bocca 50 Live Performance - Dilmos Milano ©Meschina
GUFRAM, Bocca 50 Live Performance - Dilmos Milano ©Meschina
GUFRAM, Bocca 50 Live Performance - Dilmos Milano ©Meschina
GUFRAM, Bocca 50 Live Performance - Dilmos Milano ©Meschina
GUFRAM, Bocca 50 Live Performance - Dilmos Milano ©Meschina
GUFRAM, SUPER PRATONE, Milan Design Week, ph Roberto Conte
GUFRAM, SUPER PRATONE, Milan Design Week, ph Roberto Conte
GUFRAM, SUPER PRATONE, Milan Design Week, ph Roberto Conte
GUFRAM - Communication Strategy - Events & PR - Press Office - GUFRAM - Communication Strategy - Events & PR - Press Office -

For Gufram, historical brand of Radical Design and client of the agency from 2012, Paridevitale handled strategies, Italian and international media relations, PR and production of all the brand’s projects (trade shows, exhibitions, events). Together with the company’s management, the agency revolutionized the brand’s image in recent years by promoting creative collaborations with successful designers, artists and fashion brands like Paul Smith and Moschino. In 2020 Gufram celebrated the 50h anniversary of the Bocca sofa with a special live performance by Elena Rivoltini conceived and directed by Fabio Cherstich. During Milano Design Week 2021 Gufram celebrated the fiftieth anniversary of another famous icon, the PRATONE®, with the installation SUPER PRATONE® in Piazza San Fedele, close to Piazza Duomo, and the launch of PRATONE® FOREVER, the spin-off of PRATONE®.

GUFRAM - Communication Strategy - Events & PR - Press Office - GUFRAM - Communication Strategy - Events & PR - Press Office -
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