With the objective to announce the transformation of the Milanese building Garage Traversi – abandoned for years – in a luxury shopping mall thanks to the acquisition by the real estate company Hayrish through a fund managed by BNP Paribas, Paridevitale was invited to conceive a special teaser project for the Milan Design Week 2018. The agency involved the world-famous creative duo Studio Job who designed a stunning installation for the façade: “Oh oh, Milano .. I love you too …“, a love letter to the city, with a proclaimed pop aesthetic, which caught the attention of the entire Design Week audience. Furthermore, the building site with construction work in progress was the setting of CAUTION. DISCO IN PROGRESS, the most crazy and exclusive party of the week organized by TOILETPAPER and Wallpaper* with Yoox.