ELICA, an innovative Italian company at the forefront of the designing and manufacturing kitchen appliances, has been collaborating with the agency to strenghten its brand identity and storytelling at Milan Design Week 2024. The agency brought to life Straordinaria, a stunning site-specific installation by the Japanese studio we+ showcased in the courtyard of Palazzo Litta. The agency managed every aspect of the project, from conception and designer recruitment to implementation, as well as all PR and digital PR activities related to it.