The renewal of the Disaronno image has been curated by Paridevitale through a series of successful activities from 2013 until today. To revive the brand, the agency developed collaborations with the fashion world(ICON projects), with the most important Cinema Festivals around the world (Venice Film Festival, Rome Film Fest, Cannes Film Festival), but also an international cocktail events tour (Disaronno Terrace) in the most beautiful terraces around the world.