For the presentation of the new Tiny coffee machine Paridevitale was involved by Lavazza during Milan Design Week 2018 in creating and developing the launch of the project. The agency designed and produced the Lavazza Bar in the contemporary spaces of Mediateca Santa Teresa (Brera District): the location was totally transformed in a super pop space thanks to the creativity of TOILETPAPER, the photographic magazine founded by Maurizio Cattelan and Pierpaolo Ferrari, who also designed the adv campaign of the new Tiny. The Lavazza Bar had a great success and was among the most photographed installations of the week.