To celebrate the opening of Banca Investis’ new headquarters in Milan, the agency conceived and produced The Sign Week, an initiative that unfolded during Milan Design Week 2024.
Artists and creatives were invited to envision site-specific installations for the bank’s headquarters, crafting a distinctive experience for the finance sector.
Over the five days of The Sign Week, guests had the opportunity to immerse themselves in both physical and digital experiences, each designed to have a profound impact. Among the featured artists were food designer Marco Assaggia, sound designer Taketo Gohara, and designer Elena Salmistraro.