To convey the uniqueness of Hibiki 40, a one-of-a-kind whisky aged 40 years, Paridevitale developed a series of initiatives. First and foremost, we designed an exclusive experience aimed at a selected audience of VIPs, influencers, and Key Opinion Leaders. The evening began with a guided tasting of Hibiki 40, followed by a Japan-inspired dinner specially curated for the occasion by chef Carlo Cracco. For the press, a dedicated lunch was organized, focused on tasting and in-depth product exploration, with a more informative tone and custom-tailored content.