LAVAZZA @ MILANO DESIGN WEEK 2025, Source of Pleasure by Juliana Lima Vasconcellos, ph Andrea Guermani
LAVAZZA @ MILANO DESIGN WEEK 2025, Source of Pleasure by Juliana Lima Vasconcellos, ph Andrea Guermani
LAVAZZA @ MILANO DESIGN WEEK 2025, Source of Pleasure by Juliana Lima Vasconcellos, ph Andrea Guermani
LAVAZZA @ MILANO DESIGN WEEK 2025, Source of Pleasure by Juliana Lima Vasconcellos, ph Andrea Guermani
LAVAZZA @ MILANO DESIGN WEEK 2025, Source of Pleasure by Juliana Lima Vasconcellos, ph Andrea Guermani
LAVAZZA @ MILANO DESIGN WEEK 2025, Source of Pleasure by Juliana Lima Vasconcellos, ph Andrea Guermani
LAVAZZA – TABLÌ - Communication Strategy - Events & PR - Press Office - Digital PR - LAVAZZA – TABLÌ - Communication Strategy - Events & PR - Press Office - Digital PR -

SOURCE OF PLEASURE is the installation created by Brazilian architect and designer Juliana Lima Vasconcellos, presented by Lavazza during Milan Design Week 2025.
Set in the evocative courtyard of Palazzo del Senato, in the heart of the Porta Venezia Design District, the project offered visitors an immersive experience blending heritage and innovation, showcasing a 100% coffee-inspired journey to celebrate the launch of the brand’s new product: the Tablì tab.
The agency supported the brand throughout the entire process– from concept development and the selection of the designer to the realization of the installation – managing all related press office, PR, and digital PR activities, including the opening party featuring a DJ set by Joan Thiele.

LAVAZZA – TABLÌ - Communication Strategy - Events & PR - Press Office - Digital PR - LAVAZZA – TABLÌ - Communication Strategy - Events & PR - Press Office - Digital PR -
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