Since 2022, Paridevitale has been curating for IKEA the design, production, and PR (both traditional and digital) of the IKEA FESTIVAL project, presented by the brand during Milan Design Week. The opening event of the 2022 edition featured a special live performance by the eclectic producer and musician Dardust, followed in the subsequent editions by La Rappresentante di Lista, Big Mama, and Dargen D’Amico, who have each brought their unique energy to the festival’s stage. Over the years, the event has welcomed institutions, the design community, celebrities, and influencers, confirming itself as one of the most anticipated moments of Milan Design Week.